MUNICH · BAVARIA · GERMANY

Business Establishment in Germany for International Technology Companies

From market entry strategy to a fully operational local business.

ISAR Strategy helps international technology and industrial companies enter, establish and grow in Germany – combining strategic expertise with hands-on local execution.

SUCCESSFUL MARKET ENTRY

Entering Germany Takes More Than a Market Entry Strategy.

A successful German operation requires more than market analysis and company registration. You need the right market approach, location, organization, people, partners, processes – and ultimately customers.

01 — ENTER THE MARKET

Understand your market, competition and customers. Define your positioning and go-to-market strategy.

02 — ESTABLISH YOUR OPERATIONS

Build the legal, financial and operational structures, location, organization and team your German business needs.

03 — BUILD YOUR BUSINESS

Connect with the right partners and customers, establish commercial structures and turn your German presence into a functioning business.

ISAR Strategy connects strategy and execution – from your first decision to enter Germany to an operational business ready to grow.

THE ISAR STRATEGY APPROACH

We Don't Just Advise. We Make It Happen.

Strategy matters. Execution makes the difference. ISAR Strategy works alongside you on the ground in Germany – building the structures, connections and operations needed to turn your expansion plans into business reality.

EVALUATE → ENTER → ESTABLISH → OPERATE → GROW

BUSINESS ESTABLISHMENT SERVICES

From Market Entry to a Fully Operational Business

Every market entry is different. ISAR Strategy combines strategic expertise with hands-on local execution to establish your German operations – from the first market assessment to a functioning organization ready to grow.

Market Entry & Go-to-Market

Assess market opportunities, competition and customers. Define your positioning and build the right market-entry and go-to-market strategy for Germany.

Company & Financial Setup

Coordinate company registration, legal, tax and financial structures and connect the specialists needed to establish your German entity.

Location & Infrastructure

Find the right location and establish the physical, technical and operational infrastructure your business needs in Germany.

Team & Organization

Build your local organization – from recruiting and HR structures to responsibilities, processes and operational workflows.

Sales, Partners & First Customers

Develop market access, build industry partnerships and establish the commercial structures needed to acquire your first customers in Germany.

Interim Management & Handover

Provide experienced local leadership while your German operation is being built – and hand over a functioning business ready for your organization to take forward.

One experienced local partner: from your first market-entry decision to a fully operational German business.

MUNICH · BAVARIA · GERMANY

Your Gateway to Munich, Bavaria & Germany

Munich and Bavaria form one of Europe’s leading technology and industrial hubs, bringing together global corporations, innovative SMEs, world-class research and a strong ecosystem across automotive, AI, robotics, automation, electronics, aerospace and defence.

Based in Munich, ISAR Strategy helps international technology companies navigate this ecosystem and establish their business in Germany – with local market knowledge, industry experience, trusted connections and hands-on execution on the ground.

LOCAL MARKET KNOWLEDGE

Deep understanding of Munich & Bavaria

TECHNOLOGY ECOSYSTEM

Industry, research & innovation networks

ACCESS & CONNECTIONS

Local partners, specialists & business contacts

Andreas Mathiak

25+ YEARS

Technology & industry experience

TUM ENGINEER

Mechanical Engineering

INTERNATIONAL EXPERIENCE

Technology-driven business across markets.

THE PERSON BEHIND ISAR STRATEGY

25+ Years of Technology, Industry & Market Experience

Andreas Mathiak combines an engineering background from the Technical University of Munich with more than 25 years of experience in technology-driven industries and international business.

His career has taken him across automotive, engineering and emerging technologies – including AI, robotics, automation, acoustics and visual inspection systems for industrial production. This combination of technical understanding, business experience and a strong Munich network enables him to bridge the gap between strategy and real-world execution.

Today, Andreas brings this experience to international technology companies entering Munich, Bavaria and Germany. He works hands-on with management teams to establish their local operations, build the right structures and connections, and develop the business until it is ready to operate independently.

TECHNOLOGY & INDUSTRY FOCUS

Built for Technology-Driven Businesses

ISAR Strategy works with international companies whose products and business models require a strong understanding of technology, industry and complex B2B markets.

With a background in mechanical engineering and more than 25 years of industry experience, Andreas understands both established industrial structures and the technologies transforming them.

AUTOMOTIVE & MOBILITY

Vehicles · EV · Production · Supply Chain

AI & COMPUTER VISION

Industrial AI · Visual Inspection · Data-driven Systems

ROBOTICS & AUTOMATION

Robotics · Manufacturing · Smart Production

MECHANICAL ENGINEERING

Machinery · Industrial Equipment · Manufacturing

ELECTRONICS & ADVANCED TECHNOLOGY

Electronics · Sensors · Embedded Technologies

AEROSPACE & DEFENCE

Advanced Engineering · Security & Dual-Use Technologies

Different technologies. Similar challenge: turning an international growth opportunity into a functioning business in Munich, Bavaria, Germany.

WHO WE WORK WITH

Is Germany Your Next Growth Market?

Wherever You Are Today, Let's Talk About What's Next.

ISAR Strategy is the right partner for international technology and industrial companies that see opportunities in Germany – but need experienced local expertise to turn their expansion plans into a functioning business.

A first conversation with Andreas is about understanding your plans, challenges and opportunities in Germany – not about selling you a predefined consulting package.

EXPLORING THE MARKET

You see potential in Germany but need to understand the market, competition, customers and the right entry strategy before making the investment.

READY TO ESTABLISH

You have decided to enter Germany and need an experienced local partner to build your entity, location, team, structures and market presence.

READY TO ACCELERATE

You already have a German presence but need stronger market access, commercial structures, partnerships or local leadership to move the business forward.

LET’S TALK ABOUT YOUR GERMANY PROJECT

Ready to Build or Grow Your Business in Germany?

Start a Conversation About Your Germany Project

GET IN TOUCH

Whether you are exploring the German market, preparing your business establishment or looking to accelerate existing operations – let’s discuss your plans, challenges and next steps.

Your conversation is directly with Andreas Mathiak – focused on understanding your business and determining whether and how ISAR Strategy can support your project.

Prefer email? Send Andreas a message → hello@isar-strategy.com

Or you want to call directly? Call Andreas → +49 171 5164397