Your Success in the Munich Metropolitan Area

Market Entry, Site Establishment, Go-to-Market Strategy, Business Development, Growth, Interim Management

The decision to establish a new business location is more than just a geographical choice—it is a strategic move. We help companies gain a sustainable foothold in the Munich metropolitan region. We support you in building, structuring, and scaling commercial organizations—especially during phases of growth, transformation, or entry into new markets.

Drawing on many years of experience in establishing and developing local businesses, we combine strategic thinking with operational expertise. Our focus is on identifying opportunities early on, minimizing risks, and shaping your company’s success in a structured, efficient, and goal-oriented manner.

We support your business

  • if you want to establish a presence in the Munich metropolitan area
  • if you want to refine and successfully implement your market strategy
  • if you want to tap into new (international) target markets
  • if you want to make strategic use of local structures, networks, and market mechanisms

We build commercial systems and locations for you that grow sustainably. This isn’t just about sales—it’s about establishing a fully functional, integrated system.

Our focus is on greenfield setups: building new locations from the ground up. From the initial market strategy through go-to-market and team building to organization, processes, infrastructure, and financial management.

During phases of growth and transformation, we take on interim leadership roles and implement operational changes: hands-on and results-oriented.

bild andreas
Andreas Mathiak – Owner and Head of ISAR Strategy

Our mission: To create locations and revenue models that are viable from the start and can scale sustainably.

Andreas Mathiak is the head of ISAR Strategie.

What You Can Expect

  • a clear strategic direction
  • in-depth market and location expertise
  • a focus on implementation rather than mere conceptual consulting
  • individualized support at every stage of the project
  • a personal, pleasant work atmosphere with a touch of Bavarian charm

What We’re Building for You

We develop integrated commercial and growth frameworks in five core areas:

Go-to-Market & Market Entry

Our work focuses on developing and implementing successful go-to-market and market entry strategies. We conduct in-depth analyses of your markets and competitive landscapes to establish a solid foundation for decision-making. Based on this analysis, we work with you to develop a clear positioning and a compelling offering structure. In addition, we develop tailored sales and growth strategies and support you in building a sustainable pipeline and a robust customer base.


Sales & Commercial Organization

Another key focus is on building and further developing high-performing sales and commercial organizations. We help you establish scalable sales structures and define clear roles, KPIs, and efficient processes. In addition, we design and optimize CRM and revenue structures to increase your transparency and control. Our shared goal is to strengthen your commercial performance in the long term and to drive growth in a targeted manner.


Greenfield Setup (Establishing a Location from Scratch)

We place a special focus on establishing new company sites as part of greenfield projects—from the initial concept through to operational implementation. We guide your company through the development of new locations both domestically and internationally and assist in the targeted recruitment of initial teams and key personnel. At the same time, we establish sustainable organizational structures, efficient processes, and the necessary infrastructure for you. Through the close integration of commercial and operational management, as well as sound financial structuring, we lay the foundation for your long-term planning and sustained success.


Market Expansion

As part of our market expansion services, we guide you through the process of entering new markets, both within the DACH region and internationally. We help you tailor your go-to-market strategies to local conditions and market requirements. Our focus is on building scalable market structures and implementing operational plans on the ground to ensure a sustainable and successful market entry.


Interim Commercial Leadership

Through our Interim Commercial Leadership service, we temporarily assume operational responsibility in the commercial sector and guide you and your company through growth and transformation phases in a targeted manner. The focus is clearly on implementation—not merely on concept development. By taking direct responsibility for results, we ensure that strategic initiatives are effectively implemented and measurable results are achieved.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.